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Media Today, Mass Communication Converging World, 5E [StormRG]
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Textbooks Communication
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2014-10-06 02:08:50 GMT
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Media Today: Mass Communication in a Converging World, Fifth Edition
Author: Joseph Turow
Published: October 2013
Publisher: Routledge
ISBN: 9780415536431
Format: Retail PDF
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How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.

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Comments

huck53 at 2014-10-06 06:06 CET:

Everything in our media is controlled by our government. War info and sensitive issues are homogenized by the White House Press Corps. Any real truth is in denial by media and government if they don't conform to standards of those in control. Independent truth is out there but not even the NYT will print it because of stock owners, advertisers, and the government. NEVER TRUST YOUR GOVERNMENT! Or the White House Press Corps.